Crafting Compelling Emails

Crafting Compelling Emails

Let’s talk a bit more in-depth about email marketing. I feel strongly that anyone running a business today, especially a yarn-based business, must include email in their marketing toolbox. It gives you a direct line to your customers, who have told you they want to hear from you by joining your list. So, SEND THEM…

Five Favorite Marketing Tips

Five Favorite Marketing Tips

Today I’m sharing my Five Favorite Marketing Tips for yarn-based businesses like yarn shops, indie dyers, pattern designers, and anyone else who makes their living in and around the yarn world. Over the past several months, I’ve spoken with several clients to help them improve the marketing for their shops and yarn dyeing businesses, and…