Events

A great event can help you win new customers and expand the reach of your shop or organization. The right event will help strengthen the loyalty of your customers and help you stand out from your competition while at the same time increasing your sales.  But we all know that running a successful event can be very time-consuming.  Let me help you with that part and make your next event a smashing success! 

My Credentials
I have been planning and executing successful events for 35+ years.  Events are a key element in marketing.   Let me help you with your next event!

My experience includes working in a wide variety of industries doing events, including music & concerts, motion picture publicity, and retail.  I’ve created touring brand experiences for rock ‘n roll shows with tents, banners, stage scrims, games, and giveaways.  I’ve planned movie premieres and private screenings & dinner events.  I’ve successfully planned yarn crawls, trade shows, holiday and anniversary parties, and many other retail events. 

As the co-owner of the Yarnover Truck, we planned and participated in a wide variety of very successful events, including the largest yarn trade show on the West Coast.  Plus, I was the President of the Association of Los Angeles County Yarn Shows (ALACYS) for five years, planning the LA Yarn Crawls in 2018, 2019, 2020 (even though it Covid canceled it at the last minute), and 2022. Let me share my experience and knowledge to help make your events a great success!

In-Store Events
Do you need to up you’re in-store events game?  Let’s make it happen!  The right in-store event can help you win new customers and expand your reach. Together and find the perfect event, or events, that will increase business to your shop. 

Here are just some examples of the in-store events I could help you with: 

  • Host a fundraiser.
  • Celebrate your shop’s Anniversary with an annual party
  • Work with your shop neighbors to plan Sidewalk Sales or Holiday themed gatherings for Christmas or the 4th of July
  • Showcase new products with Trunk Shows or special early bird shopping events
  • Bring in a Guest Speaker
  • Thank your community
  • Give Product Demonstrations
  • Group Attendance at Sporting Events like Stich ‘n Pitch

Trade Shows
Do you have an important trade show where you need to make a statement?  I can help with that!  We can pick a theme, lay out your space for optimum traffic flow, and create the right signs to show off you and your products! 

Crawls or Walks
Do you have a Yarn Crawl, Art Walk, or something similar where you’re driving customers to come and visit your shop or communities but don’t have enough time to make it all happen?  I’m your gal!  I’ve planned multiple successful Yarn Crawls in both Los Angeles and San Diego County working with many different shop owners covering things from logistics, corporate sponsors, and traditional and social media marketing and ordering event-themed materials.  I’d love to work with your group to make your next event as popular and successful as possible. 

Hear from those who’ve worked with me . . . .

Maridee was always eager to answer questions 

I worked with Maridee for over 5 years. When my partner and I opened Wollhaus Maridee was always eager to answer questions.  The last few years she was President of the Association of Los Angeles County Yarn Shops and ran the LA Yarn Crawl.  She set up due dates and coordinated what each shop was to do for the crawl.  I recommend her for any event you need help with.
Kathi, Co-owner, Wollhaus, Pasadena

Maridee kept us focused and on task

Maridee was the president of our Yarn Crawl committee for several years and kept us focused and on task while also being friendly and cheerful.  Her organizational skills were an enormous asset in helping us put on a successful and fun event for our yarn loving customers!
Tifanee, owner of Gather DTLA